Forecasting Our Future: Student Connections via Social Media

Youth are known to be the earliest adopters of the latest social media applications. This also means they are exiting older communications tools first. Recently I produced a dynamic webinar on studentaffairs.com with Jason Meriwether on this very topic.

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Our conversation addressed how to be a social media strategist in higher education with current tools, but also a social forecaster with an eye for future impact. As you look to connect with hopeful and current college students, this session explained current popular digital tools, as well as new trending applications to explore. Further, we discussed techniques for developing strategies to shape and implement your digital influence in the next academic year – even reaching into the future class of 2020. Our goal was to empower social media managers with tools to assess and analyze their current digital presence. 

In this post you can view a teaser of our conversation, predictions for 2016, as well as resources for any educator exploring social communication tools. The full webinar and slides can be purchased (here).

Josie & Jason’s Predictions for the 2o16

  • Screenshot 2016-01-16 16.12.42Visual content will rule every application
  • One streaming video app with real time interaction will increase in adoption/popularity (Periscope vs. StreamUp  vs. more to come)
  • Any new app released will infuse trending news content
  • More private sharing options within open social media applications, mimicking Snapchat
  • Increase of social media engagement research and scholarship in education
  • University digital education and leadership programs
  • Student Affairs master’s program infusion of  NASPA/ACPA tech competency 

What are your predictions? How can we better forecast the trends of high school students to better reach them before college begins?

Resources

In this section you will find higher education social media bloggers, books and websites that will serve you well in 2016.

Bloggers

Books

Websites

Other resources to add to this list? Please add them in the comments below!

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3 Responses to Forecasting Our Future: Student Connections via Social Media

  1. Kevin R. Guidry January 19, 2016 at 1:23 pm #

    Thanks for all of the resources!

    Can you please elaborate on your assertion that “youth are known to be the earliest adopters of the latest social media applications?” I haven’t kept up with the social media/network scholarship in the past couple of years but I don’t think that statement is entirely true for older social media (e.g., Friendster, MySpace) and I’m very wary of blanket statements about technology or youths. Has there ever been a concise, scholarly, and well-accepted followup to the seminal work in this area by boyd and Ellison in their 2007 JCMC article (http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full)?

    (You might also want to double check the spelling of danah boyd’s name in your resources section. She also makes her book available for free and explains her reasons why on her website at http://www.zephoria.org/thoughts/archives/2014/03/03/its-complicated-open-access.html)

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  2. Liz Gross January 20, 2016 at 9:59 am #

    Thank you for including me in your blogger list!

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  3. Jaime January 20, 2016 at 11:51 am #

    Thank you – This is super useful as my department seeks to add social media to our community building efforts.

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