Recommended Books

In this section you will find my recommended social media books that look at various angles of how social communicaiton technologies are impacting our society and personal lives.

what happens

What Happens in College Stays on YouTube, Erik Qualman

“This is the student version of Qualman’s book What Happens in Vegas Stays on YouTube. Learn the new rules for your reputation on campus, online and beyond. Today, your digital reputation is determining your next internship or job offer, your role in student organizations and leadership positions, even athletic scholarships and much more! This book will help you not only protect your reputation, but it will teach you how to leverage digital tools to produce a strong digital presence. The book includes several student case studies, tips, resources and more. You can read it in a day and reference it for a lifetime!”


publically shamed

So You’ve Been Publicly Shamed, Jon Ronson

“For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us – people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they’re being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You’ve Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws – and the very scary part we all play in it.”


Screenshot 2016-04-13 11.11.12

It’s Complicated: The Social Lives of Networked Teens, Dana boyd

“What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens’ lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens’ use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to become informed, thoughtful, and engaged citizens through their online interactions. Yet despite an environment of rampant fear-mongering, boyd finds that teens often find ways to engage and to develop a sense of identity.”


follow

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs, Dan Zaiontz

“Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram. In this groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher ed who want to adopt social media – or learn how to use it more effectively. Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz learned what strategies and tactics leaders found most effective – and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike-and to those who advise them.”


digital leader

Digital Leader: 5 Simple Keys to Success and Influence, Erik Qualman

“Digital leaders are made, not born–you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before–anywhere at any time. And everything you do, fail to do, and wish you didn’t do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your digital legacy.”


engaging

Engaging Students Through Social Media, Rey Junco

“Although research shows that most of today’s college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. In “Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs,” Reynol Junco offers a practical plan for implementing effective social media strategies within higher education settings.  The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning.”


alone together

Alone Together, Shery Turkle

“Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends and confusing tweets and wall posts with authentic communication. But, as MIT technology and society specialist Sherry Turkle argues, this relentless connection leads to a new solitude. As technology ramps up, our emotional lives ramp down. Alone Together is the result of Turkle’s nearly fifteen-year exploration of our lives on the digital terrain. Based on hundreds of interviews, it describes new unsettling relationships between friends, lovers, parents, and children, and new instabilities in how we understand privacy and community, intimacy, and solitude.”