Kevin O’Connell // Telling Your Story and Finding Your Niche

Finding your niche has never seemed more achievable thanks to this week’s guest, Niche Movement founder Kevin O’Connell. He’s an entrepreneur, author, and digital storyteller on a quest to build the perfect Spotify playlist. Our conversation is all about storytelling, from digital platform best practices to ways to launch the next chapter of your career. Best of all, this episode is packed with practical and tactical advice, especially if you are ready to make some shifts in your life.


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Notes from this Episode

GaryVee Wine Club

Gary Vee (Vaynerchuck)

Rombauer Wine club

Kevin’s Spotify Playlists

Rutgers University

Paul Fischbach

Erik Qualman

APCO Worldwide

Niche Movement

George Washington University


FYN Creative

If I were…

American University


What Marketers Can Learn from Donald Trump’s Digital Marketing Campaign

Niche Movement Fireside Chats



Strengths Quest

Finding My Footing

How Millennials can Get Unstuck and find their Niche

Juhi Bhatt

Fashion Institute of Technology

Seth Godin

The Linchpin

The Art of Paid Traffic

Rick Mulready

How I Built This

Off Camera with Sam Jones

How I Found a Job I Love

Kevin’s LinkedIn

Kevin’s website

More about Kevin

Kevin O'Connell

Part futurist and part digital storyteller, Kevin O’Connell is a rising voice in the digital marketing space. As founder of FYN Creative based in Arlington, VA, O’Connell partners with clients to employ disruptive digital marketing tactics that combine time tested storytelling techniques with the latest technology and digital media channels. His clients in the education, non-profit, and start-up space include American University, American College of Personnel Association (ACPA), George Washington University Business School, National Lemonade Day, Millennial Action Project, and U.S. Department of Commerce.

As a TEDx speaker and author of The Niche Movement: The New Rules to Finding a Career You Love, O’Connell started a national conversation about how the millennial generation is disrupting the status quo in their career choices and approach to employment. Kevin’s passion is to end employment unhappiness for this generation. The Niche Movement blog has over 30 contributing editors and a global reach of 5,000+. The core message of this community has spread through Kevin’s keynotes and mentorships at several organizations including American Disabilities Association, APCO Worldwide, General Assembly, Penn State University, Rutgers University, Stevens Institute of Technology, and Virginia Tech.

Connect with Kevin





About Josie and The Podcast

In each episode, Dr. Josie Ahlquist – digital leadership author, researcher, and speaker – connects tech and leadership in education. This podcast will bring you leaders on-campus and online. From Senior Vice Presidents on Snapchat, YouTubers receiving billions of views and new media professionals. All through the lens of social media and leadership. Josie hopes you will not only learn from these digital leaders but also laugh as we all explore how to be our best selves online and off.

Thanks for listening! Please subscribe to receive the latest episodes, share widely and let me know you’d checked it out! Tweet me @josieahlquist – I would love to hear from you!

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