Social Media Tools & Strategy

#Hired: Digital Reputation Advice for the Class of 2017 - Congrats to the class of 2017! Whether you are graduating with your bachelor’s degree, receiving your masters or even a high school diploma – the job market has changed since you started your program and how you can leverage social tools for your career advancement. This is a good thing!  This is the third year I’ve written […]
Uploading or Ignoring Social Media “Stories” - Social media has always been a storytelling tool. From blogging to vlogging to live-streaming – all digital content worth sharing. However, in the last few years, stories have taken on a literal meaning on major social media platforms. These story features are found on Snapchat, Instagram, and now even Facebook. Snapchat first branded “stories” into their […]
Publication Announcement! Engaging the Digital Generation - Dr. Ed Cabellon and I are so excited to share that our edited publication, Engaging the Digital Generation will be released September 5th! When we started this process back in the Fall of 2014, in the throws of our doctoral programs, we had a vision for what this publication could be. Writing about technology is challenging […]
Adding Snapchat To Your Student Affairs “Story” - This isn’t my first post about Snapchat, and it definitely won’t be the last. It has quickly become one of my favorite social media applications. Currently, the most active users of Snapchat are high school and college students – but it is quickly gaining the captivation of users of all ages worldwide. Started by Stanford […]
Digital Leadership Education at Your Campus or Conference - August is a month in higher education that a flurry of training, events, and emotions fill a once quiet campus quad. Surprisingly to some, this time of year is when I miss working full-time on a college campus the most. The energy of student leaders, the excitement of new students and yes even late night events, […]
Shaping a Vision for Higher Education Digital Leadership | Presenting at #NASPA16 - Today kicks off the 2016 NASPA Annual Conference in Indianapolis, IN. Just coming from ACPA last week in Montreal, I am excited to continue sharing my research and connect with new and long time colleagues.  If you are at this conference – I’d love to see you at one of my sessions I’ve listed below or even get […]
EdTech Companies at #NASPA16 - Last week at the annual ACPA Convention, I wrote a post called Connecting with EdTech Companies at Student Affairs Conferences. I shared what education technology related vendors would be at that conference, as each year I am seeing more and more products attempting to tap into the college market. Today I will list all the vendors related […]
Going International | Presenting at ACPA 2016 - Today kicks off ACPA’s Annual Convention, which went international to Montreal, Canada. I thought I would cut back a bit from last years convention – so instead of presenting seven sessions, I’m only doing six 😉  If you are at this conference – I’d love to see you at one of my sessions or even get a wave, hug […]
Connecting with EdTech Companies at Student Affairs Conferences - Vendors are becoming a major force in the work we do in Student Affairs. Considering technology, your campus may not have the infrastructure to create an in-house software, app or communicaiton platform. As technology shifts daily, there are a number of companies that have built opportunities to serve and support. With the ACPA and NASPA annual […]
Forecasting Our Future: Student Connections via Social Media - Youth are known to be the earliest adopters of the latest social media applications. This also means they are exiting older communications tools first. Recently I produced a dynamic webinar on with Jason Meriwether on this very topic. Our conversation addressed how to be a social media strategist in higher education with current tools, but also a social […]