Social Media Tools & Strategy

Publication Announcement! Engaging the Digital Generation - Dr. Ed Cabellon and I are so excited to share that our edited publication, Engaging the Digital Generation will be released September 5th! When we started this process back in the Fall of 2014, in the throws of our doctoral programs, we had a vision for what this publication could be. Writing about technology is challenging […]
Adding Snapchat To Your Student Affairs “Story” - This isn’t my first post about Snapchat, and it definitely won’t be the last. It has quickly become one of my favorite social media applications. Currently, the most active users of Snapchat are high school and college students – but it is quickly gaining the captivation of users of all ages worldwide. Started by Stanford […]
Digital Leadership Education at Your Campus or Conference - August is a month in higher education that a flurry of training, events, and emotions fill a once quiet campus quad. Surprisingly to some, this time of year is when I miss working full-time on a college campus the most. The energy of student leaders, the excitement of new students and yes even late night events, […]
Shaping a Vision for Higher Education Digital Leadership | Presenting at #NASPA16 - Today kicks off the 2016 NASPA Annual Conference in Indianapolis, IN. Just coming from ACPA last week in Montreal, I am excited to continue sharing my research and connect with new and long time colleagues.  If you are at this conference – I’d love to see you at one of my sessions I’ve listed below or even get […]
EdTech Companies at #NASPA16 - Last week at the annual ACPA Convention, I wrote a post called Connecting with EdTech Companies at Student Affairs Conferences. I shared what education technology related vendors would be at that conference, as each year I am seeing more and more products attempting to tap into the college market. Today I will list all the vendors related […]
Going International | Presenting at ACPA 2016 - Today kicks off ACPA’s Annual Convention, which went international to Montreal, Canada. I thought I would cut back a bit from last years convention – so instead of presenting seven sessions, I’m only doing six 😉  If you are at this conference – I’d love to see you at one of my sessions or even get a wave, hug […]
Connecting with EdTech Companies at Student Affairs Conferences - Vendors are becoming a major force in the work we do in Student Affairs. Considering technology, your campus may not have the infrastructure to create an in-house software, app or communicaiton platform. As technology shifts daily, there are a number of companies that have built opportunities to serve and support. With the ACPA and NASPA annual […]
Forecasting Our Future: Student Connections via Social Media - Youth are known to be the earliest adopters of the latest social media applications. This also means they are exiting older communications tools first. Recently I produced a dynamic webinar on studentaffairs.com with Jason Meriwether on this very topic. Our conversation addressed how to be a social media strategist in higher education with current tools, but also a social […]
Mobile Tech Tools for Mind/Body Resolutions - Welcome to 2016! According to research by the University of Scranton, 45% of Americans made a New Years resolution for the year 2015. However, only 8% of those were actually successful in achieving them. What category would you fall in? The top resolutions for 2015 were: Type of Resolutions (Percent above 100% because of multiple […]
12 Must Have Skills for Student Social Media Strategists - Do you supervise students who run social media on behalf of a university program? Are you a student tasked with this? Have you, as a student or supervisor, ever thought about the skills required to accomplish this? Whether you are a campus professional or college student, being asked to manage any kind of social media […]