In an era of rapid technological advancements, from the rise of TikTok to the advent of ChatGPT, keeping pace with marketing and communication trends can be exhausting. The complexities of the higher education landscape further amplify this challenge. But what if, instead of using social media solely as a marketing and comms tool, we harness its potential to create more meaningful connections, build stronger communities, and cultivate a sense of belonging?

This keynote explores how marketing and communications professionals can leverage the power of digital engagement to meet enrollment goals but integrate purpose-driven strategies to build a deeper sense of belonging for students to alumni, and even staff and faculty. We’ll explore the “why” to our work, the heartwork, and the community-centered and humanizing strategies necessary going forward.