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Resources from

The Heartwork of Higher Ed Marketing and Communications

American Marketing Association (AMA)

Resources from

The Heartwork of Higher Ed Marketing and Communications​

American Marketing Association (AMA)

NASPA session flyer: Is student affairs ready for influencer marketing with Dr. Josie Ahlquist and Tim Alexander

Session Description

In an era of rapid technological advancements, from the rise of TikTok to the advent of ChatGPT, keeping pace with marketing and communication trends can be exhausting. The complexities of the higher education landscape further amplify this challenge. But what if, instead of using social media solely as a marketing and comms tool, we harness its potential to create more meaningful connections, build stronger communities, and cultivate a sense of belonging?

This keynote explores how marketing and communications professionals can leverage the power of digital engagement to meet enrollment goals but integrate purpose-driven strategies to build a deeper sense of belonging for students to alumni, and even staff and faculty. We’ll explore the “why” to our work, the heartwork, and the community-centered and humanizing strategies necessary going forward.

To watch the recording, register for the Virtual Conference using the link above. Already registered? Sign in to the program on the Virtual Conference homepage to access the recording.

Resources

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Connections and Community:

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Dr. Josie Ahlquist

Josie has over two decades of experience working in higher education, with the last ten years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and more!

The Student Social Media Academy

The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.

Learn more about how Josie supports Higher Ed Marketing & Communication Leaders

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