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The State of Student Affairs Marketing Communications

Segmented, Stretched, and Misunderstood: Student Affairs Marketing and Communications

That’s the tweet. The TLDR. The spoiler alert. What is the current state of student affairs marketing and communications?  It is segmented, stretched, and misunderstood.  For over 10 years, I have been supporting and strategizing marketing and communications across campus, especially in student affairs.  During the spring of 2022, I began formally researching how the …

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Are colleges ready to bereal?

Are Colleges Ready to BeReal? 

If there is anything constant in social media — it is the rise and fall of platforms. You may have tried one of these in the last decade. Peach, Clubhouse, Meerkat, Vine, Ello. I could go on. I try to be pretty particular when I bring an app to the attention of my clients and …

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Stop Using August as an Excuse

This fall, how do we prioritize spaciousness and ensure our teams do the same?

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Hybrid Hype in Higher Ed, Is your campus ready?

Hybrid Hype in Higher Ed – Is your campus ready?

A hybrid campus is not attempting business as usual while adding online options. It is completely redefining and reshaping what is the campus experience.

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A future focused on critical hope

A Future Focused on Critical Hope. Leading Change in Higher Ed

What immediately comes to mind when I say “change” in higher education? I recently posted this on Twitter, and I wasn’t surprised by the GIF responses.  Numerous posts depicted the slow (if not glacial) pace of change within the industry. Others made it quite clear that the word and request to change was a no-go, already …

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#NASPA22 Discord Community Blog Post Header

If we build it, will they come? Lessons from creating the #NASPA22 Discord Community

Since leaving on-campus roles almost ten years ago, I have learned that part of my job as a consultant and executive coach is aiding organizations and leaders through the process of change and experimentation. So to no surprise, I found myself in a similar role serving on the conference leadership committee (CLC) for the 2022 …

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Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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