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![An illustration shows a person pushing a large stack of books into a tablet screen. Text reads: Your Association Doesn't Need a New Website. It Needs Better Content. [Logo: Dr. Josie Ahlquist. The Engaged Association]](https://i0.wp.com/www.josieahlquist.com/wp-content/uploads/2026/02/Blog-Graphic_Association-Website-Content-20260225.png?fit=1024%2C512&ssl=1)
When website traffic dips and digital engagement slows down, many association leaders jump to the same conclusion: “We need a new website.” Sometimes, that is indeed necessary — especially when content management systems (CMS) are cumbersome, or design is outdated or inaccessible. But a full-scale website redesign is rarely the best starting point. If your ...
In October, Josie (CEO & Principal Consultant) and Danielle (Senior Digital Strategist) partnered with NACADA: The Global Community for Academic Advising in Las Vegas during the association’s 2025 Annual Conference. We supported the event through real-time digital marketing and communications, working as an extension of NACADA’s team to enhance the social media experience and capture ...
Once the countdown confetti has settled, the start of a new year brings a natural pause — a moment to reset priorities, review what’s working, and make small improvements that can pay off over the next several months. For communications and marketing teams, this is an ideal time to tackle some of the digital maintenance ...
As organizations finalize annual reports and evaluate digital performance, one challenge keeps emerging: 2025 didn’t play by the same rules as previous years. Across nearly every major platform, confirmed algorithm changes and new features reshaped how content was discovered, prioritized, and measured. For associations and higher education institutions, these shifts directly influenced reach, engagement, and ...
![Connection First: How Social Media Search is Rewriting the Student Journey [Logo: Dr. Josie Ahlquist: Purpose-Driven Digital Leadership] An illustration shows several human figures in small circles connected by a network of lines.](https://i0.wp.com/www.josieahlquist.com/wp-content/uploads/2025/12/ConnectionFirst_BlogGraphic_20251204.png?fit=1024%2C512&ssl=1)
There’s a moment I return to often as an elder millennial — somewhere between navigating MySpace Top 8 politics and waiting for a friend to log onto AIM. It’s a memory of when the internet felt small, scrappy, and deeply human. We were experimenting. Learning. Trying on identities and building community in real time. Today’s ...
Conference season is upon us. It’s time for a whirlwind of name badges, breakout sessions, hotel ballrooms, and endless cups of coffee. For association staff and event committee volunteers, it’s an exciting (and sometimes overwhelming) time when months of planning finally come to life. But beyond the logistics of agendas and catering, conferences present one ...
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Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.
Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.
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