The companion to the Student Social Media Academy:

Chapter 7: Solving the Relationship Equation

Summary of Exercises

This chapter 7 exercise has three parts:
  • Brand Building
    Build a brand that is true to you.
  • My Brand Versus My Institution’s Brand
    Research and reflection to identify where there are gaps, disagreements, or harmony.
  • Your Meaningful Content
    Review the last 3 to 6 months of posts you’ve contributed on your most active platform. Look for themes, and note observations and opportunities you find.

Download this exercise below, either using Google Docs or PDF version.

Connect with us on Mighty Networks

Next Steps

Now head to our book community, the Digital Leadership Network found at http://bit.ly/DigitalLeadershipNetwork, and find the chapter 7 topic, where you can share a few of your reflections, discoveries and actions on any of these exercises.

The Digital Leadership Network is a community of learners reading the book Digital Leadership in Higher Education.

Chapter Resources

This rewind of my path of technology adoption outlines major shifts in tech tools over the last 40-plus years. Use my timeline as a jumping-off point to reflect on your own relationship with technology.

Josie Ahlquist

Share this resource!

Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

Connect with Rebekah

Spark your mission on social media

Sign up for the Digital Leadership Download

The newsletter that brings the latest in digital engagement and leadership right to your inbox

Unsubscribe anytime. Read our Privacy Policy.

Sign up for the Digital Leadership Download

The newsletter that brings the latest in digital engagement and leadership right to your inbox

Unsubscribe anytime. Read our Privacy Policy.