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Resources from
Building an Executive Communications Strategy
for the Next Generation of Campus Leaders
NASPA 2025
Resources from
Building an Executive Communications Strategy
NASPA 2025
Session Description
This session is designed to equip campus leaders with actionable strategies for building impactful executive communication. Presenters will feature insights from community college presidents with backgrounds in Student Affairs. Designed for professionals in marketing and communications, as well as current and aspiring executives, participants will leave with practical tools and a values-driven framework to align communication strategies with institutional priorities, community needs, and personal leadership values.
Resources
- Digital Leadership in Higher Education: Purposeful Social Media in a Connected World (Josie’s book)
- Josie and the Podcast: The Students’ VP with Gourjoine M. Wade
- Josie and the Podcast: 8 types of meaningful content for campus leaders
- Connected Exec Facebook Group
- Coaching and Education for Executives
- Influential Women in Higher Ed
- Celebrating Black Higher Education Digital Leaders
- Start with Empathy: Human centered campus communications
- Multiple perspectives instead of diversity
- Belonging instead of inclusivity
- Instead of diverse, varied
- Multicultural representation
- Instructional excellence
- Readiness instead of equity
- Ideal state versus current state
Meet the Presenters
Click the presenter image to learn more!
Mike Muñoz
Dr. Mordecai Ian Brownlee
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!
The Student Social Media Academy
The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.
Empowering Students, Supporting Supervisors
The companion to the Student Social Media Academy is here!
Introducing the Supervisor Toolkit.
The Supervisor Toolkit is a self-paced module designed to help supervisors of students develop, train and retain student staff. Supervisors will gain powerful insights and real-world examples to equip students who help run campus social. The toolkit includes:
- Access to the Teachery online learning platform
- Six lessons of instruction, plus all modules of the Academy
- Panel discussions with expert coaches
