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Resources from
From Scratch to Strategy
Creating a Student Life Communications Area That Elevates Student Success
Resources from
From Scratch to Strategy
Creating a Student Life Communications Area That Elevates Student Success
Session Description
What does it take to build a Student Life Communications function from scratch (and with minimal resources)?
This session blends national research on student affairs marketing with a live case study from Duquesne University. Dr. Josie Ahlquist will share findings from a multi-year study on divisional communications, while Dr. Leanna Fenneberg highlights the creation of a new Student Life Communications strategy.
Participants will gain strategies, models, and tools to restructure communications and elevate student success.
Resources
- Student Affairs Marketing & Communications (Bi-Annual Study)
- Coaching for MarCom Directors
- How Josie Supports Student Affairs MarCom (Speaking, Consulting and Coaching)
- Higher Ed Prepares for a New Era of Accessibility (Inside Higher Ed)
Meet the Presenters
Click the presenter image to learn more!
Leanna Fenneberg
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!
The Student Social Media Academy
The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.
