The companion to the Student Social Media Academy:

Resources from

Hey Social Media Managers, You Okay?

HighEdWeb Annual Conference 2022

Resources from

Hey Social Media Managers, You Okay?

HighEdWeb Annual Conference 2022

Hey social media managers, you okay?

Session Description

Over the last ten years, the number of social media manager positions has nearly doubled, according to LinkedIn. But are social media managers doing OK? Since the COVID-19 pandemic, social media usage has increased globally, including increased attention by our campus communities and growing expectations from institutional leaders. 

The great resignation has digital communication pros leaving the field due to high burnout and low pay, but what about those who stay behind? Social media managers need permission and a place for renewal. There continues to be a heaviness in the industry, so we will address some of that darkness and experience empowerment and release to call in light and even love.

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Dr. Josie Ahlquist

Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!

Learn more about how Josie supports social media professionals

Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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