Resources from
Is Student Affairs Ready for Influencer Marketing?
NASPA 2024 Annual Conference
Resources from
Is Student Affairs Ready for Influencer Marketing?
NASPA 2024
Session Description
Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok.
Resources
Dr. Josie’s Resources
- Josie and the Podcast: Influencer Marketing and Its Place in Higher Education
- Student Social Media Academy
- Digital Community Building Cohort
- My book: Digital Leadership in Higher Education
Influencer Marketing
- Chapman University’s Transformative Social Media Strategy in Residence Life
- Josie and the Podcast: Building Community vs Facilitating Community
- Influencer Marketing Hub: The State of Influencer Marketing 2023
- Morning Consult: The Influencer Report
- Dillard University: TikTok, YouTube, X
- Colorado State University: Instagram, TikTok, YouTube
- University of Georgia: Instagram, TikTok, X, Social media ambassadors site
- Heartland Community College: Instagram
- University of Arkansas – Fort Smith: Instagram, X, TikTok
- The City University of New York: TikTok
- A Student-Centered Campus TikTok: For students, by students
- Section 5(a) of the FTC Act
Dr. Josie Ahlquist
Josie has over two decades of experience working in higher education, with the last ten years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and more!
The Student Social Media Academy
The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.