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Segmented, Scattered and Misunderstood:

The State of Marketing and Communications in Student Affairs

NASPA 2023

Resources from

Segmented, Scattered and Misunderstood: The State of Marketing and Communications in Student Affairs

NASPA 2023

NASPA 2023 LOGO

Session Description

How would you describe the state of your division’s marketing and communications? Are strategies effective and consistently funded? Is staff centralized or dispersed? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present the national findings, highlighting impactful strategies that will help centralize concerning gaps like staff burnout, inefficient division structures, and a significant lack of resources to meet student needs or campus expectations.

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Meet the Presenters

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DJ Hauschild

Dr. Josie Ahlquist

Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!

Learn more about how Josie supports Higher Ed Marketing & Communication Leaders

DJ Hauschild

Content Strategist — TVP Communications
He/him

As part of the TVP Communications team, DJ Hauschild manages content development, production and logistics for the Trusted Voices Podcast, a joint effort of TVP Communications and Volt. He also drives internal storytelling for the agency and its team members, positioning the agency to continue advancing vital conversations within higher education.

He comes from Temple University, his alma mater, where he spent roughly 10 years in various roles within university housing and residential life before becoming the chief content strategist for the Division of Student Affairs. In this role, he helped keep strategic priorities in focus during the pandemic response, ensured divisional communication and marketing efforts were aligned with institutional direction and industry best practices, and oversaw digital communications and engagement for University Housing and Residential Life.

He brings a toolkit of content creation, strategic planning, internal storytelling, systems thinking, and writing for diverse audiences and intentions.

Hauschild holds a bachelor’s degree in secondary education and a master’s degree in communication management, both from Temple University, and lives in southeastern Pennsylvania with his wife and daughter.

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