Resources from
Segmented, Scattered and Misunderstood:
The State of Marketing and Communications in Student Affairs
NASPA 2023
Resources from
Segmented, Scattered and Misunderstood: The State of Marketing and Communications in Student Affairs
NASPA 2023
Session Description
How would you describe the state of your division’s marketing and communications? Are strategies effective and consistently funded? Is staff centralized or dispersed? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present the national findings, highlighting impactful strategies that will help centralize concerning gaps like staff burnout, inefficient division structures, and a significant lack of resources to meet student needs or campus expectations.
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!