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Resources from

Meaning Behind the Screen

Humanizing the Digital Experience in Higher Education

2024 NASPA Virtual Conference

Resources from

Meaning Behind the Screen

Humanizing the Digital Experience in Higher Education

2024 NASPA Virtual Conference

Meaning behind the screen, Humanizing the Digital Experience in Higher Education. NASPA virtual 2024
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Session Description

Technology and social media change at a dizzying speed, from TikTok to ChatGPT and beyond. The challenge isn’t merely to keep pace—it’s to remain purpose-driven and human-centered amidst the digital whirlwind. The rapid advancement of digital innovations offers unprecedented opportunities for connection, yet it also poses the risk of distancing us from the very essence of our humanity. It’s tempting to respond with skepticism or to create barriers against the unknown, yet doing so risks overlooking the potential for meaningful engagement that technology affords.

This keynote explores how student affairs can embrace digital communication technologies not as mere tools for adoption but as pathways to deepen our connections and enrich our communities. Focusing on humanizing digital engagement, we will unveil practical, impactful strategies that foster a sense of belonging and community online and on campus. From understanding the evolving digital landscape to implementing practices that put student success at the forefront, this session will guide you in crafting digital strategies where students, families, alumni, and employees feel seen online and on campus.

Resources

Articles:
University Examples

Josie and the Podcast:

The Student Social Media Academy

The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.

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Dr. Josie Ahlquist

Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!

Learn more about how Josie supports Student Affairs leaders, staff, and students

Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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