Even before the COVID-19 pandemic, the definition and enactment of leadership were changing. With digital communication tools, higher ed leaders are tasked not only to strategize what, where, and when to post but creating authentic and genuine connections with their campus communities. 

Using research over the last ten years from faculty, administrators, and campus executives, this keynote teaches how to apply a strategic and values-based approach to leveraging social media. The framework for digital leadership is not just for improving your personal brand, but a humanizing way to reach students, support staff, celebrate faculty, and more. This session will show how actual higher ed leaders are integrating tools like social media using the guiding principles of digital leadership, including personalization, change, connection, strategy, and legacy.