Get your students trained in Student Social Media Academy.

Resources from

Dr. Josie Ahlquist’s NASPA WRC 2024 Sessions

NASPA Western Regional Conference

Resources from

Dr. Josie Ahlquist’s NASPA WRC 2024 Sessions

NASPA Western Regional Conference

Digital leadership - NASPA WRC

Is Student Affairs Ready for Influencer Marketing?

Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok.

Developing Student Creators for Authentic Storytelling

No one can tell the genuine story of your institution online better than its students. However, finding and hiring the right students, providing timely training on digital strategy, and building trust over time are all challenging tasks. In this session, you will learn how to select students, build a robust training program, and construct a sustainable system to maintain a high-performing group of content creators.

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NEW: The Student Social Media Academy

The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.

Dr. Josie Ahlquist

Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!

Learn more about how Josie supports Higher Ed Leaders

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