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Resources from
Dr. Josie Ahlquist’s NASPA WRC 2023 Sessions
NASPA Western Regional Conference
Resources from
Dr. Josie Ahlquist’s NASPA WRC 2024 Sessions
NASPA Western Regional Conference
Is Student Affairs Ready for Influencer Marketing?
Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok.
Developing Student Creators for Authentic Storytelling
No one can tell the genuine story of your institution online better than its students. However, finding and hiring the right students, providing timely training on digital strategy, and building trust over time are all challenging tasks. In this session, you will learn how to select students, build a robust training program, and construct a sustainable system to maintain a high-performing group of content creators.
Overall Resources
- Student Social Media Academy
- Digital Community Building Cohort
- My book: Digital Leadership in Higher Education
- Josie and the Podcast Episode: Influencer Marketing and it’s Place in Higher Education
- Josie and the Podcast Episode:
- FB Group: Higher Ed Digital Community Builders
Influencer Marketing Resources
- Influencer Marketing Hub: The State of Influencer Marketing 2023
- Morning Consult – Influencer Report
- Dillard University Social accounts: TikTok, Twitter, YouTube
- Colorado State University Social accounts: Instagram, TikTok
- The Ram’s Life: YouTube
- University of Georgia Social accounts: Instagram, TikTok, Twitter
- Social media ambassadors site for University of Georgia
- Heartland Community College Social account: Instagram
- University of Arkansas – Fort Smith Social accounts: Instagram, Twitter, TikTok
- CUNY’s Tik Tok
- Josie’s Blog – A Student-Centered Campus TikTok: For students, by students
- Section 5(a) of the FTC Act
- Higher Ed Social (FB Group)
Authentic Storytelling Resources
- Student Social Media Academy
- Virginia Tech Social Media Decision Tree
- Organic Social Media: How to Build Flourishing Online Communities
- Training and Empowering Students as Digital Community Builders
- Student Leaders as Social Media Managers
- A Student-Centered Campus TikTok: For students, by students
- Student Ambassador Program – FIU
- SA MarComm Benchmark Study Results
- Segmented, Stretched, and Misunderstood: Student Affairs Marketing and Communications
- Higher Ed Social (FB Group)
NEW: The Student Social Media Academy
The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!
