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Liz Gross // Educator meets Intrapraneur to Ignite Social Listening

We’ve all got topics that are important to us, whether it’s our furry friends or the events that are happening on our campuses. Social listening is one way to turn those topics into real opportunities, and this week’s podcast guest is a social listening expert. Liz Gross is the director of Campus Sonar, and she explains what social listening is for higher ed, her intrepreneurial journey, and even shares a few travel tips!

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Josie & The Podcast is proudly sponsored by:

Campus Sonar Logo
Campus Sonar analyzes online conversations to provide you with actionable insight. Subscribe to our newsletter at campussonar.com/subscribe to get early access to our brand-new eBook—The Higher Ed Social Listening Handbook.

Notes from this Episode

UW Milwaukee
Michelin Star
Service Included
Per Se
Alinea 


University of Wisconsin Waukesha
Lambda Pi Eta
Great Lakes 
Campus Sonar
Stage-Gate Process
How to build a business case
Twitter Advanced Search Guide
/r/applyingtocollege
Social Listening Belongs in the Modern Marketer’s Toolbox
The Higher Ed Social Listening Handbook
SXSWedu


Nicholas Love
NC State University
Flyertalk.com
Social Media ROI (Olivier Blanchard)
HigherEdLive Podcast
Enrollment Growth University Podcast
The Hashtag Higher Ed Podcast
Higher Ed Social Podcast
How I Built This

Teri Bump

More about Liz Gross

Liz Gross HeadshotDr. Liz Gross is a higher education marketing and communications scholar, practitioner, speaker, author, and instructor, with expertise in social media. Her professional superpowers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management.
Liz is the founding Director of Campus Sonar, a specialized social listening agency that empowers colleges and universities to find and analyze online conversations that matter, seize engagement opportunities, and identify actionable insights with strategic impact. She’s previously served as the Market Insights Manager and Social Media Strategist at Great Lakes Higher Education Corporation. Prior to joining Great Lakes, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee.
She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, the CASE Social Media and Community Conference, and the Carnegie Conference. Her writing has appeared in New Directions in Student Services, the DMA Analytics Journal, ACUHO-I Talking Stick, CASE Currents and her eBook, How to Manage Social Media in Higher Education.
Liz received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University. Her dissertation research examined the relationship of communication method and the frequency and content of college student interactions with faculty and was awarded the Leo and Margaret Goodman-Malamuth Outstanding Dissertation Award from the American Association of University Administrators. Liz holds a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master’s degree in educational policy and leadership from Marquette University.

Connect with Liz

Twitter: @LizGross144
Instagram: @LizGross144
LinkedIn: linkedin.com/in/lizgross
Professional Blog: www.lizgross.net
Campus Sonar Website/Blog: www.campussonar.com
Travel Blog: www.grosstravelchronicles.blogspot.com
Garden Blog: www.wigarden.blogspot.com
Campus Sonar Instagram: @CampusSonar

About Josie and The Podcast


In each episode, Dr. Josie Ahlquist – digital leadership author, researcher, and speaker – connects tech and leadership in education. This podcast will bring you leaders on-campus and online. From Senior Vice Presidents on Snapchat, YouTubers receiving billions of views and new media professionals. All through the lens of social media and leadership. Josie hopes you will not only learn from these digital leaders but also laugh as we all explore how to be our best selves online and off.

Thanks for listening! Please subscribe to receive the latest episodes, share widely and let me know you’d checked it out! Tweet me @josieahlquist – I would love to hear from you!

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Shea Kidd Brown episode graphic, titled Leading with Hard Work and Heart Work.

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But we’ll also dig into what a community really is. Is it though the memes we share on our schools’ social media account, the campus itself, the culture the students share, or the staff we bring on at the higher levels?

We’re also trying something new this episode, and sharing an interview I did recently with Tim Alexander, the Resident Director at Chapman University.

In this episode, Tim talks about how he implemented ideas from my Digital Community Cohort to create meaningful social media content that humanized Chapman’s RAs and staff even before the semester kicked off. He digs into his favorite parts of facilitating community on campus, and how he’s serving the unique needs of first-year students.

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