In this episode, Melissa Judson, the Director of Branding and Design at Fine Brothers Entertainment shares her insight into the YouTube community, as well as best practices in marketing design and overall professional branding. Melissa reflects back on her college days at UCLA and Cornell, her early social media use on Twitter and what apps like Musical.ly to keep your eyes on in the future.
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Notes from this Episode
Fine Brothers Entertainment (YouTube) (Website)
Kids React to Walkmans
Elders React to Kim Kardashian
YouTube Diamond Play Button
Epic Rap Battles of History (YouTube) (Website)
ERB Creators: Nice Peter & EpicLLOYD
Let Me Take a Selfie
Yoyo Chinese (YouTube) (Website)
VidCon
YouTube Creator Academy
Tim Schmoyer- Video Creators
YouTube Endslate
YouTube Annotations – How to
Transmedia Storytelling
My Website: www.josieahlquist.com
Muscial.ly
Wix
Medium – Graphic Design Blogs
Made Vibrant
More about Melissa Judson
Melissa Judson is the Director of Branding & Design for Fine Brothers Entertainment, an award-winning media company that creates innovative and entertaining programming for a global audience of over 20 million. Melissa has spent her career working to establish digital creators in the traditional entertainment and marketing landscape. Previously, she has worked in the digital space as Creative Director for online Chinese Education company Yoyo Chinese and as the Director of Branding & Merchandising for Maker Studios.
Melissa is plugged into the digital community as both a fan and a participant. This past year, she moderated a panel at VidCon 2016 called “The Creative Process,” coaching up and coming creators to develop a successful brand online. She also led an interactive demonstration where she showed creators the importance of reinforcing their visual brand in each piece of content they create.
She earned her B.A. in Asian Humanities from University of California, Los Angeles (UCLA) and studied Product Development at Cornell University.
Personal interests include UX design, food Instagramming and yoga. In her spare time, Melissa can be found training for her next Marathon (LA 2017!) or in pursuit of the perfect cup of coffee.
LinkedIn: https://www.linkedin.com/in/
Instagram: @mel_judson
Twitter: @mel_judson
Website: https://www.melissajudson.com/
About Josie and The Podcast
In each episode, Dr. Josie Ahlquist – digital leadership author, researcher and speaker – connects tech and leadership in education. This podcast will bring you leaders on-campus and online. From Senior Vice Presidents on Snapchat, YouTubers receiving billions of views and new media professionals. All through the lens of social media and leadership. Josie hopes you will not only learn from these digital leaders but also laugh as we all explore how to be our best selves online and off.
Thanks for listening! Please subscribe to receive the latest episodes, share widely and let me know you’d checked it out! Tweet me @josieahlquist – I would love to hear from you!
Digital hugs, loves and waves!
Josie
Catch past episodes here: www.josieahlquist.com/podcast
