In this episode, Melissa Judson, the Director of Branding and Design at Fine Brothers Entertainment shares her insight into the YouTube community, as well as best practices in marketing design and overall professional branding. Melissa reflects back on her college days at UCLA and Cornell, her early social media use on Twitter and what apps like Musical.ly to keep your eyes on in the future.
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Notes from this Episode
More about Melissa Judson
Melissa Judson is the Director of Branding & Design for Fine Brothers Entertainment, an award-winning media company that creates innovative and entertaining programming for a global audience of over 20 million. Melissa has spent her career working to establish digital creators in the traditional entertainment and marketing landscape. Previously, she has worked in the digital space as Creative Director for online Chinese Education company Yoyo Chinese and as the Director of Branding & Merchandising for Maker Studios.
Melissa is plugged into the digital community as both a fan and a participant. This past year, she moderated a panel at VidCon 2016 called “The Creative Process,” coaching up and coming creators to develop a successful brand online. She also led an interactive demonstration where she showed creators the importance of reinforcing their visual brand in each piece of content they create.
She earned her B.A. in Asian Humanities from University of California, Los Angeles (UCLA) and studied Product Development at Cornell University.
Personal interests include UX design, food Instagramming and yoga. In her spare time, Melissa can be found training for her next Marathon (LA 2017!) or in pursuit of the perfect cup of coffee.
About Josie and The Podcast
In each episode, Dr. Josie Ahlquist – digital leadership author, researcher and speaker – connects tech and leadership in education. This podcast will bring you leaders on-campus and online. From Senior Vice Presidents on Snapchat, YouTubers receiving billions of views and new media professionals. All through the lens of social media and leadership. Josie hopes you will not only learn from these digital leaders but also laugh as we all explore how to be our best selves online and off.
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