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Reimagining Brand and Reputation During Uncertainty

THE Campus Live US

Resources from

Reimagining Brand and Reputation During Uncertainty

THE Campus Live US

The Campus Live US - Session graphic

Session Description

Disruptive and uncertain times call for changing how we approach campus marketing and communications. The pressure is mounting for MarComm to solve major problems from the enrollment cliff and student retention to DEI. But one can also not overlook the growing gaps in resources, staffing losses, and overall staff mental health. In light of these challenges, this session will talk honestly about what marketing leaders can do to build, maintain or entirely rebuild their institutional brand and reputation.

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Meet the Presenters

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Dr. Josie Ahlquist

Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!

Learn more about how Josie supports Higher Ed Marketing & Communication Leaders

Kin Sejpal

VP, Marketing and Communications - University of Redlands

Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at the University of Redlands, where she oversees brand management, enrollment marketing, and communications and digital teams. Before joining Redlands, Kin served as the Associate Vice President, Marketing and Creative Services at the Rochester Institute of Technology (RIT). Among her many accomplishments there, Kin developed RIT’s brand strategy and launched its first national reputation campaign.

Dedicated to advancing higher education and the importance of marketing in shaping the perception of our industry, Kin serves in prominent positions with CASE (Council for Advancement and Support of Education) and AMA (American Marketing Association).
Kin has an M.B.A. in Marketing and Strategic Management and an M.A. in Communications from Purdue University.

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Myla Edmond

Associate Vice President, Communications and Marketing - California State University, Dominguez Hills

Myla Edmond is an innovative collaborator with more than 15 years of higher education marketing and communications experience. She has a deep understanding of departmental interdependence having created and led marketing strategy for academic affairs, alumni relations, and international education. She builds teams of leaders and strategic partners by focusing on disruptive thinking, emotional intelligence, active inclusion, and comprehensive integration. Myla currently leads the communications and marketing strategy at California State University, Dominguez Hills. She resides in Southern California and loves traveling, reading fiction, and writing short stories, novels, and essays.

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