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Resources from
Reimagining Brand and Reputation During Uncertainty
THE Campus Live US
Resources from
Reimagining Brand and Reputation During Uncertainty
THE Campus Live US
Session Description
Disruptive and uncertain times call for changing how we approach campus marketing and communications. The pressure is mounting for MarComm to solve major problems from the enrollment cliff and student retention to DEI. But one can also not overlook the growing gaps in resources, staffing losses, and overall staff mental health. In light of these challenges, this session will talk honestly about what marketing leaders can do to build, maintain or entirely rebuild their institutional brand and reputation.
Resources
- Digital Leadership in Higher Education: Purposeful Social Media in a Connected World (Josie’s book)
- Renew Retreat Series (for Higher Ed MarComm pros)
- Council for Advancement and Support of Education (CASE)
- Discover the Next
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!
