Ready for an honest take about your campus community? Check out the subreddit for your school or local community, you may be surprised!
In March 2021, we discussed what Reddit can bring to us as educators, and why we should be paying attention to this largely untapped area of opportunity for higher ed. Featuring experienced Reddit users and strategists, the session breaks down the function, style, and insights of this discussion forum, sharing rules of engagement for authentic community building.
About Higher Ed Digital Community Builders
Organized by Dr. Josie Ahlquist, this Facebook group is a clubhouse for higher education professionals to connect, reimagine and transform how we build genuine campus digital communities and strategic online engagement experiences. Every week, community members share resources, discussions, and opportunities to further develop digital communities that serve our students, families, and partners in timely, innovative, and supportive ways.
Highlighted Content from Panelists
Links to what was mentioned during the panel (Click on the Image for Links).
[5:30] When did you first discover Reddit?
[9:05] How do you describe Reddit to a non-user?
[14:11] What’s the culture of Reddit, starting with usernames?
[16:28] How is engagement different on Reddit than other social platforms?
[19:58] What is a subreddit – and how does this type of community matter in higher education?
[22:28] How do you find out if your institution/organization already has a subreddit? And how would you work together with an existing account?
[28:46] What do you see is the difference between social listening, lurking, learning, and taking actions by posting and commenting in subreddits?
[33:53] What are some great practices you have seen on creating a strategy around Reddit?
[38:30] Do you have any suggestions for people who are facilitating conversations and answering questions on subreddits?
[43:00] Who are the most active users of Reddit that higher ed would want to know about?
[47:45] What are some examples or case studies that people can check out if they want to learn more about reddit?
[52:51] Are there any subreddits you recommend for higher ed people to join?
[56:51] Any last tips for people to consider whether higher ed should pay more attention to Reddit, or why a campus might not be ready for Reddit?
Additional Resources from Josie
- Dr. Josie Ahlquist’s book Digital Leadership In Higher Education: Purposeful Social Media in a Connected World
- Digital Community Building Cohort
- Podcast with Stephen App: Higher Ed Marketing with a Mission
- 15 Ideas for Remixing Digital New Student Programs
- Podcast: The Emotional and Online Journey of Prospective College Students
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From speaking, workshops, coaching and consulting, Josie has transformed her services that can be delivered 100% remotely.
Stephen App, Business Development Manager at Campus Sonar
Steve App is Campus Sonar’s Business Development Manager and Chief Donut Officer. A higher ed loyalist, Steve is responsible for understanding the challenges, pain points, and goals of professionals who work on campus and making sure the agency is well positioned to respond to those needs. An amateur runner, professional donut connoisseur, and staunch defender of the Oxford comma, you can often find him posting Seinfeld gifs on Twitter.
Erika Fields, Senior Social Media Manager at Carnegie Dartlet
Erika Fields is the Senior Social Media Manager on Carnegie Dartlet’s Digital team. With more than ten years of experience in higher education marketing, specifically with social media marketing, she is a true subject matter expert and passionate about helping schools effectively use social media to reach their target audiences.
Austin Braun, Digital Media Strategist University of Colorado, College of Engineering & Applied Science
Austin Braun is the Social & Digital Media Strategist at the University of Colorado Boulder College of Engineering & Applied Science and is in charge of digital/social publication focusing on increasing research exposure, enhancing reputation, generating organic media pickup and building community relations with collegiate stakeholders ranging from students, faculty, staff and alumni.
Moderator & Community Founder, Josie
Dr. Josie Ahlquist is a digital engagement and leadership researcher, speaker, and consultant. She teaches teens, young adults, education professionals, and campus executives how to humanize technology tools and prioritize building community online.
Josie absolutely loves fostering and educating about digital community building. So, at the start of the COVID-19 pandemic, she created a Facebook group called the Higher Ed Digital Community Builders, which has grown to nearly 2,000 members. She also created and manages the Digital Community Building Cohort, a mastermind educational program for higher education social media managers to improve online community building strategies.
As a researcher and writer, Josie is extensively published and maintains an active blog and podcast, which have received accolades from EdTech Magazine, Inside Higher Ed and the Chronicle of Higher Education. Her new book, Digital Leadership in Higher Education: Purposeful Social Media in a Connected World was listed as an Amazon #1 new release for college and university student life.
She also serves as a teaching faculty at Florida State University, creating curriculum to build digital literacy and leadership skills for undergraduates up to doctorate level students. Josie received her doctorate from California Lutheran University in Higher Education Leadership, Masters in Education from Northern Arizona University. She majored in sociology and human development at South Dakota State University.