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What the Class of 2020 Doesn't Know about Social Media

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At the 2016 ACPA Annual Convention I had the privilege of being part of the Pecha Kucha program. Below I share the result of this talk, called What the Class of 2020 Doesn’t Know about Social Media.

This talk expands the narrative for the incoming freshman class, telling the stories of youth who will have grown up with technology tools like social media since elementary school. Tools like YouTube videos and Facebook Feeds have been at their finger tips since the age of eight. They’ve documenting middle school experiences through Instagram, and most recently Snapchatted their way through high school. Student Affairs professionals also have a technology adoption timeline that is woven into the Class of 2020. Collectively, there are things we know and don’t know yet about social media required for leadership in the digital age.

About Josie

I’m Dr. Josie Ahlquist — digital engagement and leadership strategist, researcher, author, and educator. I help higher education professionals and mission-driven organizations harness the power of digital communication to lead with authenticity, build thriving online communities, and tell their stories with purpose.

Through my consulting work, I offer tailored, hands-on support in marketing and communications strategy, executive coaching, upskilling for teams, and keynote speaking. My approach is grounded in research and fueled by empathy, helping clients lead online with clarity and confidence.

You can follow my insights and interviews on my blog and podcast, with content featured by EdTech Magazine, Inside Higher Ed, and The Chronicle of Higher Education. I’m also the author of Digital Leadership in Higher Education (2020), an Amazon #1 New Release.

Let’s connect! You’ll find me on LinkedIn, Instagram, Facebook, Threads, and Bluesky.

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Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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