The companion to the Student Social Media Academy:

Chapter 4: Heartware: Your Why for Being Online

Summary of Exercises

This chapter 4 exercise has six parts:
  • What’s Your Why for Leading Online?
    Why are you online? What do you hope to accomplish? With whom do you want to connect? Will it matter if you have a presence on Instagram—or further, what difference do you hope to make because you are on Instagram? These deeper questions illuminate the philosophy behind digital leadership. How can you have a stronger impact if you align your values and goals with your social media presence?
  • Don’t Add More Platforms—Add More Purpose
    Can you be honest with yourself in where you are with social media? What do you need to better understand and learn to use these tools?
  • Extend Invitation Opportunities
    Think about how you have made connections to others online.
  • Pausing for Personalization
    Make sense of humanizing and personalizing online, what is authenticity to you? What have you seen done?
  • Platform Reflection
    Reflect back to think through what platforms you are on, what you post, when you post, and for whom.
  • Warm-Up to Leadership Theories
    Warm-up for the work we’ll do in Chapter 5.

Download this exercise below, either using Google Docs or PDF version.

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Next Steps

Now head to our book community, the Digital Leadership Network found at http://bit.ly/DigitalLeadershipNetwork, and find the chapter 4 topic, where you can share a few of your reflections, discoveries and actions on any of these exercises.

The Digital Leadership Network is a community of learners reading the book Digital Leadership in Higher Education.

Chapter Resources

This rewind of my path of technology adoption outlines major shifts in tech tools over the last 40-plus years. Use my timeline as a jumping-off point to reflect on your own relationship with technology.

Josie Ahlquist

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Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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