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You know the leader I’m about to talk about. I get to work with them all the time. They can hold attention in a room of four hundred people at a big event. They have years, often decades, of knowledge and expertise, and they know how to make it all feel simple and relatable. This ...
Student affairs communications work is having a moment. It’s mission-critical to how students find belonging, support, and their people on campus. Yet across the field, the structures and staffing behind that work haven’t always kept pace with what students and institutions now need. Duquesne University’s Division of Student Life reached that point. With 125 staff ...
Student Affairs Marketing and Communications is a small but mighty corner of higher ed, and it’s not always easy to connect with a professional community in this space. Most of us found our people by chance: a LinkedIn comment here, a mid-conference hallway conversation there. From where I sit, I talk directly with many Student ...
If you’ve felt like being visible online costs more than it used to, you’re not imagining it. I’ve spent the last ten years coaching presidents, provosts, VPs, and deans through that exact challenge. And the thing I want to say up front, before anything else, is this: the pressure you’re feeling is real. It is ...
Last week I hosted a live session for a webinar room full of higher ed marketing and communications professionals, and within the first two minutes we were comparing notification badge counts. Somebody logged 691 unread emails. Somebody else said inbox zero, always, like it was a badge of honor. That contrast is exactly where this ...
In July of 2014, I published my first list of higher education presidents to follow. I had been studying campus leaders and social media for about a year. Almost no research existed yet. There were no best practices, no playbook, no one telling a chancellor it was okay to be authentic online. So I started ...
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Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.
Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.
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