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Student Affairs Marketing and Communications is a small but mighty corner of higher ed, and it’s not always easy to connect with a professional community in this space. Most of us found our people by chance: a LinkedIn comment here, a mid-conference hallway conversation there. From where I sit, I talk directly with many Student ...
If you’ve felt like being visible online costs more than it used to, you’re not imagining it. I’ve spent the last ten years coaching presidents, provosts, VPs, and deans through that exact challenge. And the thing I want to say up front, before anything else, is this: the pressure you’re feeling is real. It is ...
Last week I hosted a live session for a webinar room full of higher ed marketing and communications professionals, and within the first two minutes we were comparing notification badge counts. Somebody logged 691 unread emails. Somebody else said inbox zero, always, like it was a badge of honor. That contrast is exactly where this ...
In July of 2014, I published my first list of higher education presidents to follow. I had been studying campus leaders and social media for about a year. Almost no research existed yet. There were no best practices, no playbook, no one telling a chancellor it was okay to be authentic online. So I started ...
In higher education, July 1 isn’t the middle of anything. It’s the start of everything. It’s a new budget cycle, with new goals, and just a short window before fall swallows the calendar whole. For leaders, it’s also an ideal time to reexamine communications practices. How do you connect with your campus community? With your ...
Something is off in how we talk about wellness on campus. The banners go up. The email goes out. The Instagram graphic is clean and on-brand. And then… not much happens. People scroll past. Staff glance at the flyer and keep walking to their next meeting. Students see the resource link and never click. It’s ...
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Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.
Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.
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