Higher Education Marketing & Communications Consulting

Strategy With Heart. Leadership With Vision. Communication That Connects.

For more than a decade, my team and I have partnered with institutions, divisions, and departments to elevate campus community-building. Whether you’re looking to build connections with students, nurture alumni relationships, or grow awareness of your institutional brand, we can help you align your message with your mission.

Partnership Approach: Think of us as an extension of your team. Our strategists are available between consulting calls and throughout the duration of your project if you have questions or need some extra insight.
Support that Fits Your Season: We offer both short-term services and long-term support. Most contracts span 4-12 months.
Guidance That Grows With You: Our coaching model is designed to evolve alongside your goals. Through regular strategy sessions, we’ll help you navigate challenges, celebrate milestones, and adjust with intention.

Education Marketing Services

Our consulting packages are customized to provide solutions your institution needs to excel — grounded in research, strategy, and practical tools. We’ll work together to find the right mix of services that meets your goals and your budget.

Communications Audit

Start with a full assessment of your marketing and communications ecosystem — spanning digital channels, print and promotional materials, stakeholder feedback, data, and team capacity — so you know exactly what’s working and what needs attention.

Benchmark Report & Scorecard

See how your digital communications and marketing materials stack up against peer organizations and competitors. This comparative analysis looks at trends and opportunities in your corner of the market.

Marketing & Communications Strategy

You don’t have to figure it out on your own. Our strategists will develop a custom marketing and communications plan that optimizes your resources and maps to your desired outcomes.

Brand & Messaging

Communicating with a unified voice can be a challenge, especially in complex organizations and across wide-ranging teams. We’ll help you articulate your brand voice and key messages so all team members can represent the brand with confidence and clarity.

Tools & Resources

A strong foundation for communications success starts with user-friendly processes and frameworks. We’ll create custom tools to operationalize best practices and support change management — so your team can focus on the day-to-day connection opportunities.

Skill-Building for Higher Ed Staff & Students

Strengthen your team’s skills through interactive coaching and training, tailored to your institution or unit. From executive coaching to social media support, our programs and workshops build strategic alignment and facilitate collaboration.

Every partnership starts with a conversation. Let’s explore what you need most.

Why Higher Ed Leaders Choose to Work With Me

I’ve spent more than 20 years in higher education — as a scholar, practitioner, and digital strategist. That mix of research and real-world experience shapes everything I do.

Josie is a pure delight to work with! In my time working with Josie as a consultant to our campus, I have gained tremendous respect and admiration for the work that she does. Her genuine passion for sharing digital best practices with students, professionals, and administrators is evident through the high energy and enthusiasm she brings to any project or presentation.

Megan Rolfs

Previous Director of Marketing and Communication,
Division of Student Affairs, Illinois State University

Josie's guidance is invaluable for anyone in higher education seeking to enhance their digital strategy and foster meaningful engagement with students and stakeholders. Her insights inspire confidence and provide practical strategies that are essential for thriving in today's educational environment.

Dr. Gourjoine M. Wade

Vice President for Student Success, San Antonio College

Your campus and programs are not cookie-cutter. Neither is my consulting.

No two campuses tell their story the same way — and that’s exactly how it should be. I’ll help you build a consulting plan that’s as unique as your people, your programs, and your goals for the future.