Summer’s here, but the pressure to deliver outstanding social media results isn’t taking a break. Whether you’re part of a team or a team of one, I want you to know you’re not in this alone.
Social media is far from the days when I first became a strategist. Myspace, “The Facebook” and Instagram when it was only available on iPhones. We were lucky on college campuses to have one person in the marketing office just keeping an eye on social for 10% of their job, let alone having an integrated communications strategy.
Social media management today requires it. Full-time, experienced professionals – who can directly tie social media to the strategic plan, student engagement initiatives, and enrollment goals. These strategists aren’t just posting selfies and sunsets, they are impacting every pocket of campus.
Such responsibility requires resources and support. So today, I’ve got a list of ways I can help.
Bonus: for those looking to spend 2024 funds, or if you need something for the next cycle, we can create a payment schedule that works for you.
Services
Summer Coaching: Feeling overwhelmed with your social media strategy is nothing new. But what if you could enter the fall semester feeling confident and ready to dominate your digital presence?
Our Summer Coaching Sessions are designed specifically to help social media managers like you tackle your biggest challenges and own this fall. Learn all about the options available. Applications are open now until May 31.
Consulting: I offer custom consulting solutions and ongoing support to unlock your university’s digital potential and build stronger connections with your community. Let’s work together to assess your needs, equip your team, and maximize your impact. Choose the perfect time frame — 12, 8 or 6 months — to achieve lasting results.
Digital engagement is student engagement.
Digital Community Cohort: The #DigiCohort is a vital hub in higher ed for collaborative and timely solutions in our digitally-driven world. This is an opportunity to learn digital strategy in just two months – what would usually take you two years to piece together if on your own.
We are offering 2024 pricing for the 2025 Cohort when you register by July 1st!
Student Social Media Academy: Building a student social media team can be tough – high turnover, busy schedules and training needs. But investing in them makes a huge difference! It boosts their resumes and creates a vibrant digital space for your community.
Our Student Social Media Academy empowers students to become social media strategists, ready to tell your story this summer.
Resources
Social Training To-Go: Looking for some additional summer inspiration? We’ve got you covered! Check out these awesome resources:
- The Heartwork of Higher Ed Marketing and Communications – AMA Keynote (Resources)
- Real Talk Higher Ed – Steering Through Chaos with a Wellness Compass – April’s Real Talk session; register to download the recording (Webinar)
- Real Talk Higher Ed – The Rise of Higher Ed Partner: Reshaping Campuses from the Outside In – Join us for May’s Real Talk session on May 30 at 10 am PT / 1 pm ET (Webinar)
- Little Giants: The Big World of Gen Alpha – Josie and the Podcast (Podcast)
- In My AI Era – Josie and the Podcast (Podcast)
- Leading with Hard Work and Heart Work with Shea Kidd Brown – Josie and the Podcast (Podcast)
Communities: Looking for ways to connect with other higher ed professionals who know what it’s like? Check out these awesome digital communities:
- MarComm Barbie – Women-Identified Slack community (co-created by Mallory Willsea and me!)
- The Connected Exec – Current and aspiring Campus Leaders Facebook group
- HigherEdSocial – Find the community on all the platforms
- Higher Ed Digital Community Builders – Facebook group
- Marketing for Higher Education (AMA) – Affinity group (AMA membership required)
My entire team is passionate about helping social media managers like you shine and achieve amazing things. Schedule a time to chat with Katy Spencer Johnson, Digital Marketing Strategist, to learn more about how we can support you this summer.
PS – If you want more resources like this delivered to your email inbox, sign up for my Digital Leadership Download newsletter!
