The companion to the Student Social Media Academy:

Chapter 8: Invest in Your Online Amplifier

Summary of Exercises

This chapter 8 exercise has four parts:
  • Connect With and Create Digital Communities
    Part of your role as a digital leader is to be active in existing digital communities and build opportunities for others to connect online.
  • Watch, Listen, and Learn
    Open up Twitter or Instagram, and perform at least two searches using a location, hashtag, or keyword.
  • Statistically Significant Social Media
    This exercise builds on that list and tasks you to find and review your data and metrics on these platforms. This can be a very simple list that includes your follower growth or a robust database that tracks content engagement rates and impressions.
  • Offline Evaluation of Digital Engagement
    A vital sign of digital engagement is no longer guessing if your strategies on social media are working by investing in methods to obtain data. Digital leaders need to actively seek out confirmation these tools are aligned to their goals, and one method to accomplish this uses focus groups to gather feedback.

Download this exercise below, either using Google Docs or PDF version.

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Next Steps

Now head to our book community, the Digital Leadership Network found at http://bit.ly/DigitalLeadershipNetwork, and find the chapter 8 topic, where you can share a few of your reflections, discoveries and actions on any of these exercises.

The Digital Leadership Network is a community of learners reading the book Digital Leadership in Higher Education.

Chapter Resources

This rewind of my path of technology adoption outlines major shifts in tech tools over the last 40-plus years. Use my timeline as a jumping-off point to reflect on your own relationship with technology.

Josie Ahlquist

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Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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