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Forecasting Our Future: Student Connections via Social Media

Youth are known to be the earliest adopters of the latest social media applications. This also means they are exiting older communications tools first. Recently I produced a dynamic webinar on studentaffairs.com with Jason Meriwether on this very topic.

Screenshot 2016-01-16 16.13.08

Our conversation addressed how to be a social media strategist in higher education with current tools, but also a social forecaster with an eye for future impact. As you look to connect with hopeful and current college students, this session explained current popular digital tools, as well as new trending applications to explore. Further, we discussed techniques for developing strategies to shape and implement your digital influence in the next academic year – even reaching into the future class of 2020. Our goal was to empower social media managers with tools to assess and analyze their current digital presence. 

In this post you can view a teaser of our conversation, predictions for 2016, as well as resources for any educator exploring social communication tools. The full webinar and slides can be purchased (here).

Josie & Jason’s Predictions for the 2o16

  • Screenshot 2016-01-16 16.12.42Visual content will rule every application
  • One streaming video app with real time interaction will increase in adoption/popularity (Periscope vs. StreamUp  vs. more to come)
  • Any new app released will infuse trending news content
  • More private sharing options within open social media applications, mimicking Snapchat
  • Increase of social media engagement research and scholarship in education
  • University digital education and leadership programs
  • Student Affairs master’s program infusion of  NASPA/ACPA tech competency 

What are your predictions? How can we better forecast the trends of high school students to better reach them before college begins?

Resources

In this section you will find higher education social media bloggers, books and websites that will serve you well in 2016.

Bloggers

Books

Websites

Other resources to add to this list? Please add them in the comments below!

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About Josie

I’m Dr. Josie Ahlquist—a digital engagement and leadership consultant, researcher, educator, and author. I’m passionate about helping people and organizations find purposeful ways to connect, engage, and tell their unique story. I provide consulting, executive coaching, and training for campuses, companies, and organizations that want to learn how to humanize technology tools and build effective and authentic online communities.

My blog and podcast have been recognized by EdTech Magazine, Inside Higher Ed and the Chronicle of Higher Education. My book, Digital Leadership in Higher Education, was published in 2020 and was listed as a #1 new release for college and university student life. I have been growing my consultancy since 2013 and am based in Los Angeles. When I’m not helping clients lead online, you might find me training for a triathlon, spoiling my nieces and nephews, or exploring with my husband and our rescue dogs in our new RV called Lady Hawk.

I’d love to connect! Find me on Twitter, Instagram, LinkedIn, and Facebook.

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