Get Connected:
A Social Media Guide

For Campus Leaders

Ready to get started genuinely and consistently connecting with your campus communities on social media? This guide will show you the way, with 6 essential strategies for engaging with your community online.

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The pace of change with social media can be near impossible to keep up with for higher education leaders.

These platforms swiftly update multiple times in one semester, and each freshman class brings different platforms. You keep seeing articles that say youth are no longer on Facebook or that Snapchat is dead. You’ve lost track of the number of people who have pushed you to be more active online or create an Instagram page, blog, or Twitter account.

You wonder: Do students even WANT to connect with you on social media as a Dean of Students, Vice President, or Chancellor?!

But you desire to truly connect and help your students. You worry every day about how to keep your students engaged with your campus through graduation day and beyond. But yearly, your recruitment and retention numbers waver. While your daily schedule may or may not have direct student contact, they are the reason you work in higher education.

Could social media tools fill the gap between your campus leadership position and better serving your campus community?

These are all common questions and considerations for campus leaders as they approach new technology and shifts to social media applications. And you shouldn’t have to figure out it on your own.

That is what I am for!

This is why I have created a free resource called Get Connected: A Social Media Guide for Campus Leaders.

This guide is an in-depth resource I created to help higher education leaders to genuinely and consistently connect with their campus communities on social media.

I’ve translated my 15 years of working in higher education researching and consulting on digital community, engagement, and leadership into this guide so you can better connect with your campus community online.