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Get Connected: A Social Media Guide for Campus Leaders


The pace of change with social media can be near impossible to keep up with for higher education leaders.
These platforms swiftly update multiple times in one semester, and each freshman class brings different
platforms. You keep seeing articles that say youth are no longer on Facebook or that Snapchat is dead. You’ve lost track of the number of people who have pushed you to be more active online or create an Instagram page, blog, or Twitter account.

You wonder: Do students even WANT to connect with you on social media as a Dean of Students, Vice President, or Chancellor?!

But you desire to truly connect and help your students. You worry every day about how to keep your students engaged with your campus through graduation day and beyond. But yearly, your recruitment and retention numbers waver. While your daily schedule may or may not have direct student contact, they are the reason you work in higher education.
Could social media tools fill the gap between your campus leadership position and better serving your campus community?
These are all common questions and considerations for campus leaders as they approach new technology and shifts to social media applications. And you shouldn’t have to figure out it on your own.
That is what I am for!
This is why I have created a free resource called Get Connected: A Social Media Guide for Campus Leaders.
This guide is an in-depth resource I created to help higher education leaders to genuinely and consistently connect with their campus communities on social media.
I’ve translated my 15 years of working in higher education researching and consulting on digital community, engagement, and leadership into this guide so you can better connect with your campus community online.

Get Connected: A Social Media Guide for Campus Leaders includes:

  1. Digital engagement practices that work for senior level higher education leaders online
  2. Six strategies to connect with college-aged students on social media
  3. Aligning your campus role and objectives with digital engagement tools
  4. Keeping you up-to-date on the most recent usage of social media platforms
  5. Getting clear and consistent with how you are showing up online

I can’t wait for you to get connected with your campus community unlike ever before!

[button link=”https://eepurl.com/dBbJ0r” size=”large” style=”download”]Get the Guide[/button]

*If button above does not appear, follow the link here.

If you’re looking for even more support, you’re going to love The Connected Exec Community—a private Facebook group I created just for campus executives to learn about and share all things digital engagement and leadership. Click here to join; I can’t wait to see you in there!

About Josie

I’m Dr. Josie Ahlquist — digital engagement and leadership strategist, researcher, author, and educator. I help higher education professionals and mission-driven organizations harness the power of digital communication to lead with authenticity, build thriving online communities, and tell their stories with purpose.

Through my consulting work, I offer tailored, hands-on support in marketing and communications strategy, executive coaching, upskilling for teams, and keynote speaking. My approach is grounded in research and fueled by empathy, helping clients lead online with clarity and confidence.

You can follow my insights and interviews on my blog and podcast, with content featured by EdTech Magazine, Inside Higher Ed, and The Chronicle of Higher Education. I’m also the author of Digital Leadership in Higher Education (2020), an Amazon #1 New Release.

Let’s connect! You’ll find me on LinkedIn, Instagram, Facebook, Threads, and Bluesky.

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Rebekah Tilley

Assistant Vice President, University of Iowa Center for Advancement

Rebekah Tilley is the assistant vice president of communication and marketing for the University of Iowa Center for Advancement (UICA). In that role she supports fundraising and alumni engagement efforts for the university, including its CASE Gold winning Iowa Magazine, and serves UICA in a variety of strategic communication efforts.

Previously she was the director of strategic communication for the University of Iowa Tippie College of Business, and the director of communication for the University of Kentucky College of Law. She is a Kentucky native and a proud alum of the University of Kentucky.

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