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How to Keep Up Your Social Media Momentum

How to keep up your social media momentum

I put together a list of practices to try out when the idea generation and engagement rate is running low. Have other tactics that have helped you, simply reply and let me know!

Re-share community content: User-generated content is content floating around the internet that is originally created by your audience. In this case, students, staff, faculty, and alumni. Setting up a school-specific hashtag, local geotag, or browsing through posts that use an existing branded hashtag is a great way to find content to share on your social platformsHere are a few examples:

3 Benefits of Using User-Generated Content in Education Marketing, Flocker

Repurpose previous content: We don’t always have to reinvent the wheel to attract engagement, resurfacing a picture that was posted last year as a Throwback Thursday could also do the trick! Essentially, one piece of content can serve many purposes. If your institution or office runs a blog, turn the main talking points into an infographic and post on Instagram and Twitter. 

12 Benefits of Repurposing Content, Thrive Hive

Interact with your community: A mantra I live by and preach to campus accounts is , “comment more than you post.” You can always engage with your community even when you don’t have something to share. Take the time to reply to comments or direct messages. Another good practice is to search your university hashtag or location tag to find more content to interact with. 

What You Do AFTER You Post is Way More Important than What You Post, Post Planner

Call-to-actions (CTA) captions: The CTA is the part of your caption that encourages your community to do something – it’s an invitation engagement. Whether that’s to register for a resume building workshop or reflect on their favorite campus activity. Refer back to the last tactic, making sure to comment on those that have replied!

What Is A Call-to-Action (CTA) and It’s Benefits, Creative

Produce a social media content calendar: A social media content calendar are organizational spreadsheets used to schedule social posts in advance. Some great scheduling platforms are BufferSprout Social, and Later. I use a combination of Buffer schedule and Google Sheets to plan and organize copy. 

How to Create a Social Media Content Calendar: Tips and Templates, Hootsuite

Your content bank will overflow if you play with some of these practices!

*This post was originally created for my newsletter, Digital Leadership Download. Subscribe and keep up with everything I’m writing, podcasting, and speaking about!

About Josie

I’m Dr. Josie Ahlquist—a digital engagement and leadership consultant, researcher, educator, and author. I’m passionate about helping people and organizations find purposeful ways to connect, engage, and tell their unique story. I provide consulting, executive coaching, and training for campuses, companies, and organizations that want to learn how to humanize technology tools and build effective and authentic online communities.

My blog and podcast have been recognized by EdTech Magazine, Inside Higher Ed and the Chronicle of Higher Education. My book, Digital Leadership in Higher Education, was published in 2020 and was listed as a #1 new release for college and university student life. I have been growing my consultancy since 2013 and am based in Los Angeles. When I’m not helping clients lead online, you might find me training for a triathlon, spoiling my nieces and nephews, or exploring with my husband and our rescue dogs in our new RV called Lady Hawk.

I’d love to connect! Find me on Twitter, Instagram, LinkedIn, and Facebook.

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