Resources from
Segmented, Scattered and Misunderstood:
The State of Marketing and Communications in Student Affairs
NASPA Western Regional Conference
Resources from
Segmented, Scattered and Misunderstood:
The State of Marketing and Communications in Student Affairs
NASPA Western Regional Conference
Session Description
How would you describe the state of your division’s marketing and communications? Is staff centralized? Are strategies effective and consistently funded? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present these national findings, which point to impactful strategies such as centralizing and concerning gaps, including staff burnout. inefficient division structures and a significant lack of resources to meet student needs or campus expectations.
Resources
- SA MarComm Benchmark Study
- Download the SA MarComm report
- Watch the recording
- Take the survey
- Advanced Social Media Strategies for Student Affairs
- Renew Retreat Series (December 2022 and January 2023)
- Digital Community Building Cohort (starts February 2023, registration opens December 1st)
- How Josie Supports Student Affairs MarComm (Speaking, Consulting and Coaching)
- Let’s Connect! See Josie’s bio below.
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!