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Segmented, Scattered and Misunderstood:

The State of Marketing and Communications in Student Affairs

NASPA Western Regional Conference

Resources from

Segmented, Scattered and Misunderstood:

The State of Marketing and Communications in Student Affairs

NASPA Western Regional Conference

NASPA WRC - SAMARCOMM
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Session Description

How would you describe the state of your division’s marketing and communications? Is staff centralized? Are strategies effective and consistently funded? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present these national findings, which point to impactful strategies such as centralizing and concerning gaps, including staff burnout. inefficient division structures and a significant lack of resources to meet student needs or campus expectations.

Resources

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Meet the Presenters

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Erin Carroll

Dr. Josie Ahlquist

Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!

Learn more about how Josie supports Student Affairs Marketing and Communications

Erin Carroll

Director, Marketing & Communications Division of Student Affairs, Washington State University
She/her

Erin Carroll is an accomplished marketer and leader with 15 years of experience specific to higher education. As director of Student Affairs Marketing and Communication at Washington State University, Erin leads a comprehensive marketing and communications team, and is responsible for departmental, divisional, and institutional messaging and communications. Her marketing and communications team has grown and changed, most recently centralizing as a division in 2017. 

Erin has worked in a variety of capacities at WSU. She began her career as a wellness educator, providing programming and education with special focus in mental health. Erin transitioned to providing full-time marketing support for wellbeing programs, was promoted to an assistant director for marketing serving auxiliary services like housing, dining, and union spaces, and continued to grow with her team throughout the centralization efforts. As director, she now leads a team which serves more than 22 departments within the division.

Erin is a proud WSU alumna, with a passion for serving students as they are, and where they are, in their academic journey.

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