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Resources from
Developing Student Creators to Enhance an Authentic Content Strategy
2023 AMA Symposium for the Marketing of Higher Education
Resources from
Developing Student Creators to Enhance an Authentic Content Strategy
2023 AMA Symposium for the Marketing of Higher Education
Session Description
No one can tell the authentic story of your institution better than students. But finding and hiring the right students, providing timely training, and establishing trust and your strategy with them is challenging.
In this session, you will learn how to select students, build a robust training program, and construct a sustainable system to maintain a high-performing group of student content creators. Attendees will walk away with strategies to help students develop critical thinking skills relevant to social media and ways to empower them to make recommendations for the overall brand content strategy.
By attending this session, participants will:
- Receive at least three training tools they can immediately apply to their work on hiring and training students.
- Understand how their institution compares to others in regard to student content team structure, pay, and operations.
- Learn the curriculum for critical thinking in content creation and management for themselves as professionals and their student staff.
The presenter team brings almost fifty years of experience in communications, marketing, and higher ed. They have spoken at dozens of conferences, including CASE SMC, HighEdWeb, eduWeb, and NASPA.
Cassaundra has focused on engaging niche audiences and markets and has worked with students for most of her career.
Josie’s career began building student-run marketing teams, and now as a speaker has trained thousands of students on social media strategy and coached campus professionals on applying student-centered digital strategies.
Jenny brings almost ten years of broadcast journalism, where she managed daily deadlines and navigated crisis situations. At MIT, she developed a team of student content creators that makes TikToks and produces images for their social channels.
Overall Resources
- Student Social Media Academy
- Digital Community Building Cohort
- My book: Digital Leadership in Higher Education
- Josie and the Podcast Episode: Influencer Marketing and it’s Place in Higher Education
- Josie and the Podcast Episode: Student Affairs Marketing and Communications: Potential with Purpose
- FB Group: Higher Ed Digital Community Builders
Session-Related Resources
- Slido Survey Results
- Student Social Media Academy
- Virginia Tech Social Media Decision Tree
- Organic Social Media: How to Build Flourishing Online Communities
- Training and Empowering Students as Digital Community Builders
- Student Leaders as Social Media Managers
- A Student-Centered Campus TikTok: For students, by students
- Student Ambassador Program – FIU
- SA MarComm Benchmark Study Results
- Segmented, Stretched, and Misunderstood: Student Affairs Marketing and Communications
- Supporting Students that Run Campus Social
- Higher Ed Social (FB Group)
NEW: The Student Social Media Academy
The Student Social Media Academy is a self-paced online learning experience, developed as a one-stop shop for student strategists in higher education, teaching them how to integrate the college or university’s brand, voice, and tone into the digital marketing or social media plan.
Meet the Presenters
Click the presenter image to learn more!
Jenny Li Fowler
Cassaundra Moore
Rachel Putman
Dr. Josie Ahlquist
Josie has two decades working in higher education, with the last eight years focused on educating, researching, and writing about building digital communities and the empowerment of digital leadership. Learn more about Josie’s experience and passion, as well as her research, consulting, speaking, publications, and much more!
